Elder-Well launches caregiver support campaign for back-to-school season

Elder-Well Adult Day Program is rolling out a September nationwide initiative aimed at sandwich-generation caregivers juggling children and aging parents. The campaign pairs practical resources with outreach to schools, employers and medical professionals as back-to-school stress peaks.

Why it matters: - Sandwich-generation caregivers often face competing demands from school schedules, work and elder care at the same time. - Elder-Well’s campaign is meant to give those caregivers practical tools and broader awareness of adult day services as a support option. - The effort could help families reduce daily strain while keeping older adults in supervised, socially engaging care.

What happened: - Elder-Well Adult Day Program launched a September initiative called “The Balancing Act: Caring for Your Past and Your Future.” - The campaign is designed for caregivers supporting both children and aging parents during the back-to-school period. - Mary Anne Roberto, owner of Elder-Well Santa Monica, said September is a time when routines shift and responsibilities multiply. - Roberto said the goal is to offer practical support and compassionate recognition for caregivers managing two generations at once.

The details: - The campaign includes a blog series on the emotional and logistical challenges of dual caregiving. - Elder-Well is offering a free downloadable Caregiver Survival Guide. - The guide includes stress-management tools, back-to-school scheduling tips and time-saving templates. - Elder-Well is also reaching out to local schools, employers and medical professionals. - The outreach is meant to increase awareness of adult day services as a critical support resource. - Elder-Well’s adult day programs provide non-medical, social-supportive care for older adults in a safe, engaging environment. - The programs are intended to provide families with daily respite and peace of mind. - Elder-Well says its approach emphasizes whole-person wellness and failure-free enrichment. - Roberto said, “You care for your past and your future. We’re here to care for you.” - Roberto said that message reflects the campaign and the company’s year-round mission.

Between the lines: - The campaign is timed to a seasonal pressure point when school calendars and caregiving demands often collide. - By emphasizing adult day services, Elder-Well is positioning its programs as part of the solution for families that need support during the workday. - The outreach strategy suggests the company wants to reach not just families, but also the institutions that interact with them.

What's next: - Elder-Well will continue the September campaign with its blog series, downloadable guide and outreach efforts. - Families can access more information and resources at the company’s website. - The initiative may serve as a model for future caregiver-focused programming tied to seasonal stress periods.

The bottom line: - Elder-Well is using back-to-school season to spotlight the load carried by sandwich-generation caregivers and to promote adult day care as a practical relief valve.